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Fast moving consumer goods or FMCG market is anticipated to witness substantial growth owing to the surge in the trend of online shopping and rise in disposable income of consumers. Besides, the expansion of FMCG network in rural areas of developing countries is expected to contribute to the growth of the FMCG market. On the other hand, the entry of new players, inefficiency to deal with complex taxation structure, and lack of coordination between supply chain tiers are expected to hamper the global FMCG market growth. Owing to such challenges, companies in the FMCG market are focusing on providing customized solutions to customers and enhancing the customer experience to gain a significant share in the market.
